Let’s cut through the noise: if your site isn’t optimized on the page, you’re leaving rankings and revenue on the table. My experience says that this is where most websites fall short. They publish content, maybe toss in a few keywords, and hope Google figures it out.
But that’s not how it works anymore. On-page SEO is where strategy meets structure. It’s the stuff you can control: your headlines, internal links, content quality, and even how fast your page loads. And when you dial it in?
That’s when rankings shift and traffic climbs.